Welcome to the 2010 Online Newton Idea Catalog.
You have found the best source for promotional products, corporate merchandise, and business gifts. We have carefully selected over 900 promotional items to feature in our catalog from proven categories like apparel, pens, and calendars to increasingly popular categories like eco-friendly, USA made, and electronics. While the Idea Catalog covers a broad spectrum of products, it only represents a sampling of the promotional products that we offer. If you can't find the exact promotional item that you are looking for, please contact us and we will scour the thousands of products we have available to find it.
Meticulous care was taken this year to make sure each product in the catalog complies with the safety requirements of the Consumer Product Safety Improvement Act and Consumer Product Safety Commission. You can feel confident that your advertising message is carried on a product tested to be safe for all recipients.
Products are only one part of the equation. As a promotional consults, we specialize in creating solutions to achieve your advertising goals. Got a tradeshow coming up? We can help develop a promotional campaign to increase interest in your booth before the show, drive traffic during the show, and convert leads after the show. Need a centralized hub for all of your locations to purchase their corporate merchandise? We develop custom e-commerce and fulfillment programs that reduce costs and headaches.
To learn more about, the services and promotional products available to you, contact your Newton Representative.
The Newton Navigator
The Navigator features exclusive specials on the most popular products as well as some of the newest ones. Products are chosen to be featured in the Navigator based on their creativity, innovation, and ability to add value to your promotions.
Just the Facts
Promotional products are a highly targeted advertising media that is easy to manage and track who is receiving your advertising message. You know exactly who is receiving your marketing message and eliminate wasted resources on uninterested parties resulting in a better ROI. Here are a few numbers on the effectiveness of promotional products:
- On average, 62% of end users do business with the advertiser after they receive a promotional product, which makes them an ideal prospecting tool.
- Promotional advertising has a long lasting effect on the recipient as the typical promotional product is kept for 7 months.
- 42% of end-users have a more favorable impression of the advertiser after receiving the promotional item, effectively generating goodwill towards customers, prospects, and your community.
- Promotional products provide a lower cost per impression (CPI) than nearly all other advertising media:
| Media |
Cost Per Impression |
| National Magazine |
$0.033 |
| Newspaper Ad (1/2 page B/W) |
$0.0192 |
| Prime Time TV |
$0.019 |
| Cable TV |
$0.007 |
| Syndicated TV |
$0.006 |
| Spot Radio |
$0.005 |
| Promotional Products |
$0.004 |
| Billboard (City/National) |
$0.003 |
* Research on this page provided by the Advertising Specialty Institute, Copyright © 2008, All Rights Reserved.